Encourage your audience to train for delayed 2020 events
With the Boston and London marathons being staples of the April sporting calendar, this is the time of year when all of that training through the winter and spring months comes to a crescendo before that day pounding the streets in front of thousands of fans.
But while more than a million people ran marathons across the globe last year, the vast majority will be left frustrated in 2020, with the big dates in Boston and London being among those to be shelved due to the Coronavirus pandemic. But with all those hours of training and preparation, with no end goal in sight, what now? It is important to stay on their radar and encourage training in any way you can, so that your event is still something to look forward to.
A lot of race directors having more free time on their hands than they’d like, and staying in touch with your audience to share training plans and exercise routines can help pass the time. It is also a good replacement for standard marketing without being too forward in this delicate time.
We wrote our own mini guide to answer some questions on keeping fit while races make their way back into the calendar. So you can share something similar with your audience to keep you, and them, busy and get you to pole position for when things get back to normal.
When you’ve been putting in the hard work towards a specific goal with a hard deadline and that suddenly gets moved, it can feel like a big blow. Pre-lockdown, to turn that negative into a positive, some would advise to go out and run a marathon distance on your own anyway!
In terms of training, it’s important to keep a training rhythm of effort and recovery. We’re all going to be forced to shorten our runs to do the responsible thing during social distancing, so long runs will naturally be recused from the 18, 19 and 20 milers. Make sure you run regularly and mix up the intensity of your runs as you would have done in training, and take the opportunity over the coming months to run for fun just as much as your marathon goals. When you get to 16 weeks out from your rescheduled race, you’ll be in great shape mentally and physically to start the dedicated marathon training schedule again.
A good thing to do is also to ease back from your training but run more for fun, to get fresh air and relax/de-stress.
Unfortunately due to the race postponements marathon runners will be going through another training cycle but you should see this as a great opportunity to build on the fitness you have gained over the last three or four months.
Mentally, this might depend a lot on whether you’re a first timer, have trained with real dedication for a time goal or you’ve done lots of marathons and were just going to run for fun. It’s a blow for everyone but first-time marathoners have arguably been through a steeper learning curve and might feel less able to find the motivation to go through all the hard graft again.
Similarly if you were in prime condition to run a PB, it’s tough to have that opportunity taken away. It would be very easy to focus on the disappointment and switch off, but no matter what your starting point you’ve already come a long way and you could look at the postponement as an opportunity to be even better prepared when you finally line up at the start.
No doubt we all missed sessions due to work and family and got close to the races wishing we had a little more time. Well this is the opportunity to work on those things which may have been missed and build yourself into an even stronger runner.
Building up for a marathon is a lengthy process and takes a large toll both physically and mentally. It can be incredibly frustrating when your race gets cancelled or postponed but it also remains really important to look at the bigger picture and long-term goals.
The sudden stop in training will feel strange, especially without having raced, but the key over the next few weeks will be to get into a new routine and aim to maintain fitness before starting training again. Without the focus on distance and pace why not explore local routes/trails.
There’s loads you can do at home including brushing up on some of the basics that help you become a better runner that many long time runners are guilty of neglecting. Core strength, mobility, flexibility, these things can all be done on a yoga mat with loads of apps, videos and resources on the internet to help you improve. It’s a great chance to work on some of those things without feeling pressure to run. That said, getting out for some varied miles to keep your base fitness in good shape is smart too.
In these circumstances the key thing is to not stress about losing fitness. Try to build a new routine that you can stick to which helps you maintain fitness as best as possible. If you’re lucky enough to have a treadmill then come up with some interval sessions and/or challenge yourself to a time trial for fun. Looking on Google Maps or potentially Strava heat maps to see what routes could be best for you if you can get outside in quiet areas to do a few runs/sessions/drills.
Don’t overthink it. Although we are currently seeing people running marathons on their seven-metre balconies or miles round their living rooms, it seems extremely inspiring but maybe not truly healthy. Now is a time to run for vitality, for body and mind and free from goals, times and pressure. So go out and enjoy yourself. Take off the watch, run to feel good, get your head up and enjoy the world around outside. Because you might only be seeing it for an hour a day.
Shift the focus. Don’t try to continue marathon training for the next few months as you will probably end up over-training with too many long runs. Maybe focus on doing more core/strength work, some home HIIT workouts or some shorter, sharper sessions to work on your speed. Everything you do now can help you get into better shape for when training and racing resumes.
The team at eventrac are on hand to assist with all components of your event. From advice on promoting your event through low cost channels such as social media, to a guided tutorial on a specific feature of eventrac. We are here to help.