Maintaining a consistent, accurate and appealing presence online for your race is crucial in attracting new participants.
Maintaining a consistent, accurate and appealing presence online for your race is crucial in attracting new participants and growing your event not just in numbers but as its own brand.
Many organisers struggle to get their race onto the right websites and even when they do, information can be out of date, wrong or not displayed in an attractive way, all of which harms the reputation of your event.
There are many things you can do to make sure your race is optimised in all areas online and we are here to walk you through those steps so that you can start increasing your entries.
When you launch your race you will soon learn that there are a host of event listing, promotion and entry sites. Some will get in touch with you and others are worth finding yourself to proactively list your race on. Remember the following:
Some race listing sites can offer to take your content and upload it to their site for you, others, you will have to create an account and add this yourself. Make sure you have your preferred race information, images and maps ready to use.
The majority of your race entries will come through your online entry platform so the more of your market that see this, the better. Use what other sports enthusiasts have built to drive yourself new entrants and take the time to regularly check and improve this with new content so that you can be ahead of your competition!
If you have any questions or would like some help and advice around using race listing websites you can contact firstname.lastname@example.org
The team at eventrac are on hand to assist with all components of your event. From advice on promoting your event through low cost channels such as social media, to a guided tutorial on a specific feature of eventrac. We are here to help.