Whether you are a new organiser listing your first event on the eventrac entry platform or a regular user, we want you and your participants to get the very best out of the platform.
Eventrac is supported by our experienced team and powered by the latest software technology. Whether you are a new organiser listing your first event on the eventrac entry platform or a regular user, we want you and your participants to get the very best out of the platform so here are some useful tips and hints.
Your eventrac event listing page is where many of your entrants and potential entrants will have their first experience of interacting with, and impressions about, your event. They may have been directed from your website to your listing page or may have found the entry page themselves through social media, publicity or search engines. Alternatively they may have been sign posted via eventrac’s own database[i]. So this is their first touch point and we all know that first impressions count! It is important that your page looks and functions well and is optimised appropriately so that you will convert as many potential entrants into actual participants who will take part in your event.
We here at eventrac have all the tools in place to enable you to make your listing page as attractive, detailed and intuitive for your customers as possible. It is up to you, the Event Organiser, to utilise these to suit your own specific event requirements. This is one of the best features of our platform - it has been designed with you in mind. All potential entrants will, ideally, come through to this page so we urge you to make your event description as attractive and detailed as possible, so that the potential entrant has all they need to take that all important next step to click ENTER! So what can you do…
Provide something eye catching that makes your event stand out from others. At first glance your customers should be able to instantly get a feel of the event and an understanding of your brand positioning.They should know what to expect on the day and have no doubt that this is the must-go-to event for them.
Visual improvements and enhancements are key.
You should make sure that all the information you add to your page is timely and accurate so check and double check! It may seem insignificant now but even one minor mistake on your timings, venue or race information can affect the smooth running of your actual event day and really alienate your participants or at worst, stop them turning up at all. People always remember the mistakes and giving wrong information is far worse than no detail at all! Your reputation will suffer. Follow these steps:-
We have provided special feature tabs to really enhance the listing page and make it easy to navigate so don’t leave them empty.
Eventrac offers many feature rich elements (widgets) which can be directly added to your own website. These can work well to establish early engagement with potential participants. Adding widgets is simple and need not be an onerous task. It can be a simple copy and paste job depending on how your own website is set up but we can offer you advice around this.
Don’t just leave everything the same for next year. Keep content fresh. Update the images. Add new information. Approve and display reviews. Update your race video. A fresh approach will help avoid event fatigue and attrition. Renewed and updated information keeps previous entrants interested. They become incentivised to enter again. Up to date details will attract new entrants too. Eventrac has this covered. The way the eventrac pages are set up means that you will retain your search engine ranking year on year, even if you are just updating the same page over and over. This will all help you to be at the top of your game and compete effectively against other events near you.
We’re here to help
As sports minded people the eventrac team take pride in what we do and we want to be the very best we can be. If you have any special requirements, comments or observations about how we could improve then let us know. We would love to hear from you. If you have any questions or would like some help and advice around making the most out the eventrac platform contact firstname.lastname@example.org
[i] This would only apply where eventrac has opted in marketing permissions in compliance with GDPR
The team at eventrac are on hand to assist with all components of your event. From advice on promoting your event through low cost channels such as social media, to a guided tutorial on a specific feature of eventrac. We are here to help.