Preparation and Motivation
While we’re all constantly looking for updates to know how to proceed in the future, to find out when we’ll be able to resume racing and race directing, what can we do right now?
For the next few months, the outlook is bleak. But how can you make the most of your time at home whilst you're running an events company, but not washing marshall bibs, putting out cones or managing aid stations? We’ve compiled a couple of things which you can spruce up or get started on, so that you’re in better shape when we’re back in the game. This is a great time to learn new skills, launch new assets and keep all the gears turning. But also because you’ll never again have the luxury of time to focus on these things in depth. So make this time count.
Arguably the thing we can put off the most, which can deliver great benefit if done well.
Revenue models are all over the place…. But it looks like you have some time where you can start negotiating to save a few bucks and tweak how you do things. Spend some time shopping around and getting several quotes from suppliers.
This can be a great way of getting in another form of revenue while we weather the storm. Not just for now, but to get the wheels turning for the future so that you can expand your offering and your business.
Showcasing your Merchandise on Eventrac
The eventrac platform makes it easy to showcase all your merchandise. You can position this as a storefront or as part of the entry flow to your event. The eventrac platform can help you make sales and increase your revenue streams. You are also able to quickly update images, stock levels, variations and report on sales so that you can easily manage your orders or ‘on the day’ pickups. For multiple events you can easily tick or untick merchandise to appear on each event simultaneously, saving you time without having to add the same item to each individual event, provided, of course that all your events sell some of the same merchandise.
So how can you maximise the merchandise tool and start selling more straight away? Firstly, don’t forget, we are here to help! Decide what you want to sell and consider a wide range. You may just be thinking of Race T-shirts… but there are plenty of other opportunities you can take advantage of by using the merchandise tool to add value to your event.
Here are some popular options and how to make the most of them:
There may be other on-costs to consider that you will need to factor into your budget which you should consider in advance to ensure that you remain in profit.
If you want to do some more promotion of your course in addition to your eventrac course map, or want to go that one step further, this down period is a great time to consider giving it a lift.
There’s many tools to help you give participants a great idea of what your course is going to be like. Relive is a great free option to help you create an amazing birds eye view of your event which you can add to your website.
Strava is an obvious place to promote your race route, to get people commenting on it and even create a club. Kmoot is another new race mapping club that has a chunk of the market for runners that could help you promote your race in a similar way to strava. And most importantly, make sure your maps are on your website, and why not promote them on your social media pages too?
Just about everyone in our industry is hurting right now. That means not only races and race directors, but also vendors, sponsors, local communities and everyone in the middle.
It is in times like these when going out of your way to help a partner in trouble can make the world of difference. So make the most of any opportunity you get to strengthen relationships and help people out.
If your sponsor pulls their sponsorship because they’re struggling during the crisis or need to re-prioritise resources, help them out. Spend some time to figure out how you can make them keep their sponsorship while deferring or restructuring your fee. If your sponsors matter to you, find a way to make it work for them.
With vendors too try to be as helpful as you can when you’re forced to cancel or postpone events. How you go about all that will have a lasting impact on your industry standing and reputation.
Every one of your stakeholders will remember you for what you did for them during this crisis. So use this opportunity to leave your mark as a reliable and fair partner who sticks with people through difficult times.
The team at Eventrac are on hand to assist with all components of your event. From advice on promoting your event through low cost channels such as social media, to a guided tutorial on a specific feature of Eventrac. We are here to help.