Eventrac News

About Focal Events

15 Nov, 2025 07:47 By: Angus Williams (Eventrac Support)

ABOUT FOCAL EVENTS

Focal Events Ltd began as a small, one-person operation run alongside a full-time job. As interest in gravel events grew, the business transitioned into a full-time venture.

Over the years, the company has expanded to include two directors and a dedicated team that supports our events year-round. This diverse group of passionate individuals—cyclists, gardeners, mechanics, foresters, and health practitioners—work together to bring our vision to life on Event Day.

We offer a full calendar of events throughout the year, including one of the largest gravel events in Europe.

At the heart of our mission is a simple drive: we create events we would want to participate in ourselves, and we strive to make each one 'best in class.'

EVENT SUSTAINABILITY

Focal Events Ltd has been organising events for over 15 years, and we have observed the huge growth within the cycling - and more specifically gravel cycling - industry. With more people getting involved we need to be mindful of how this impacts on the beautiful surroundings that we come out to enjoy.

Our company is a contributor to '1% for the Planet', meaning we give 1% of our turnover to environmental projects. We are also a member of 'Trees for Life' where our support helps in the planting and regeneration of wild areas of Scotland.

As a business we are constantly looking at how we can support the local community and reduce our environmental impact. Wherever possible, we use local suppliers for food, catering and other infrastructure. This helps to reduce travel and ensures that local business benefits from the events.

We have removed the need for new plastic where possible - eliminating course marking tape and making sure our suppliers use recyclable or compostable products. Our feed stations are 'cup free' and we ask riders to use the water bottle that they have with them. And our courses are all 'swept' by members of our team post event to ensure that we leave no trace and that any litter is removed. 

In this way, we hope to bring people into beautiful areas responsibly, ensuring they have access to some of our stunning countryside, whilst also minimising environmental impact at the local and global level.

LET'S BUILD YOU AN EVENT

Do you want to showcase your product, brand or location to riders and associate them with a positive experience?  Do you want to engage face to face with your target audience?  Do you want to raise finances and awareness for a cause or charity?

Focal Events can offer a turnkey event solution from concept to execution.  We have numerous pre-existing relationships which allow us to get your event up and running quickly and ensure a successful day (or days).