Stop Seeing Entries. Start Seeing Opportunities.

You already have the customers. Are you making the most of them?

You already have the customers. Are you making the most of them?

Every organiser wants more entries and more revenue.

But some of the easiest opportunities are sitting in the customer data you already have.

The person who entered your 10K could enter your half marathon.

The person who bought a T-shirt could buy your new hoodie.

The person who hasn't entered for two years could be ready to come back with the right incentive.

The opportunity is there. Can you see it?

One customer. Multiple opportunities.

Your customers aren't just entries.

They could have entered three of your events, bought merchandise, added parking and brought friends.

Eventrac gives you a 360-degree view of your customers across your events, entries and purchases.

And because Eventrac includes FREE email marketing, you can actually do something with that information.

Turn your customer data into entries

Want to reach everyone who entered your 10K but hasn't entered your half marathon?

Create a segment. Send them an email.

Want to bring back people who haven't entered for two years?

Create a segment. Send them an email and include a discount code to encourage them.

Want to tell previous participants that 2027 entries are open?

Create a segment. Send them an email.

No Spreadsheets. No exporting lists. No moving data between systems. No separate email platform.

Your customer data and your marketing are together.

Cross-sell your events

Someone enters your 10K?

Tell them about your half marathon.

They enter your sportive?

Introduce them to your gravel event.

They entered last year?

Give them a reason to come back.

Your events can help grow each other.

Upsell customers on what they actually want

The entry doesn't have to be the end of the sale.

Merchandise.

Parking.

Camping.

VIP.

Extras.

Gift cards.

If you know what your customers have bought before, you can make relevant offers to them.

And if they didn't buy something when they entered?

Mail them; give them other opportunities.

Bring customers back

You don't always need to find a new customer.

Sometimes you just need to remind an old one.

Segment people who:

Entered last year but haven't entered this year
Haven't entered for two years
Have entered multiple events
Bought merchandise
Entered one event but not another

Then send them a targeted email.

“You ran with us before, we'd love you to come back and do it again. Here's 10% off your entry”

Keep talking to them

Why wait until next year's entries open?

Send a Christmas message.

Celebrate a milestone.

Offer a gift card.

Thank your loyal customers.

Give them an early-bird offer.

Create another reason to come back.

Your customer relationship shouldn't end when the results are published.

The problem? Your data is usually everywhere.

Your entry system knows what they entered.

Your email system knows their email.

Your ecommerce system knows what they bought.

Your spreadsheet knows something else.

Suddenly, something as simple as:

"Show me everyone who entered my 10K, bought merchandise and hasn't entered another event.”

becomes a lot of work.

Eventrac makes it easier.

Eventrac brings your customer information and FREE email marketing together.

So you can see the opportunities and act on them.

Cross-sell an event.

Upsell an extra.

Sell more merchandise.

Bring back a lapsed customer.

Reward loyal participants.

Send a gift card.

Generate another entry.

All from one place.