Industry News, Tips, Trick and Insights - Eventrac Blog

Next year: growth plan or same again?

The events have been delivered. The results are in. The numbers are there. So what are you doing with them?

Local Hotels Could Help Sell Your Event Entries

Racecations are growing. Make your local hotels another sales channel

Get Your Event in Front of 1.5 Million Cyclists

Your events automatically listed on the leading cycling event discovery websites

Stop Seeing Entries. Start Seeing Opportunities.

You already have the customers. Are you making the most of them?

Tick a Box. Make Easy Extra Money.

You're already getting the entries. Now make more money from them.

How to Get More People Finding Your Events. Without Extra Work

Eventrac automatically lists your events on leading event discovery websites, giving more people the chance to find your events, visit your website and enter.

Want Easy, Quick Entries?

Use a limited FREE gift offer to give people a reason to book now.

You’re Not Emailing Your Customers Enough

Use email to keep your customers engaged all year. Create more opportunities to sell entries, merchandise and more.

Now You Can See Clearly Where to Market Your Events

Combine our drive-time and participant heat maps. Then market where your opportunity is.

Who Are Your Event Champions?

Your next 100 entries might not come from spending more money on advertising. They could come from the people who already love what you do.

More Women Want to Take Part. Is Your Event Making It Easy to Say Yes?

From attracting more women to improving participant experience, Eventrac helps endurance event organisers market smarter, communicate better, build loyalty and grow participation.

Need More Entries? How Gravel and Triathlon Events Can Grow Together

Gravel and triathlon have a lot in common and that creates a big opportunity for event organisers looking for more entries.

Stop Competing. Start Collaborating.

How local event partnerships can grow participation for everyone

Planning Your 2027 Sports Events: 3 Questions Every Event Organiser Should Ask This Summer

Summer provides something organisers rarely have during the rest of the year: time to think strategically instead of simply reacting to the next deadline.

How AI is Changing the Way Participants Discover Events

Why reviews, reputation, participant experience and referrals are becoming more important than search rankings.

65% of Entries Happen When You’re Unavailable

Your own AI assistant ensures every customer question is answered instantly, 24/7, so you never miss a registration on evenings, weekends, and race week

The Mass participation Report 2025

Growth, Trends and Opportunities in the Events Industrty

Meet Your New (FREE) Extra Team Member

Who wouldn't want an extra pair of hands FOC answering support calls?

Q3 2025 Race Trends Report

Like-for-like events (events we have worked with for 2 years or more) achieved 5.7% growth in Q3 2025, continuing strong industry momentum.

Q2 2025 Race Trends Report

Like-for-like events achieved 9.2% growth in Q2 2025, continuing strong industry momentum. Younger participants (16-39) and emerging 60+ demographics drive proportional growth

Is Your Website Quietly Costing You Race Entries?

You’ve an excellent event. But if entries are slow, is your website to blame?

Community-Driven Growth: Lessons from a UK Leader in Mass Participation Events

Discover how Active Training World (ATW), the UK's largest multi-sport organiser, achieved near 50% year-on-year growth through genuine community building. In this webinar, James shares practical strategies that any event organiser can implement:

Future-Proof Your Events: Sustainability Tips from the Pros

Are You Missing Out on Easy Wins?

Disconnected systems don’t just slow you down. they cost you money!

Unlock Your Event Marketing Superpowers – For Free!

We’re levelling the playing field by giving you big business marketing superpowers.

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