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Local Hotels Could Help Sell Your Event Entries

Racecations are growing. Make your local hotels another sales channel

Could local accommodation providers help you sell your event?

Racecations are growing. Could the businesses near your event become another sales channel for you?

If you organise any sporting event that attracts people from outside the local area, you have an opportunity to do more than sell an entry.

When people travel for your event, they need somewhere to stay. They spend money on food, transport, activities and more.

Why not use that to help grow your event?

Give local businesses a reason to sell your event

Your local hotels, B&Bs, holiday homes and campsites already have something you want:

Customers.

They have websites, email databases, social audiences and make regular contact with people visiting your area.

So offer them a simple deal:

We help you fill rooms around our event. You help us fill entries and automatically earn commission when you do.

With Eventrac, you can give each partner a unique tracked affiliate link or referral code with a special deal.

They promote your event.

They generate an entry.

They earn commission.

They fill rooms. You get entries. Everyone wins.

And don't stop at accommodation providers

Think beyond hotels.

Your local tourism boards and destination organisations already have:

  • Local destination websites
  • Email databases
  • Social audiences
  • Local business networks

Your event gives people another reason to visit the locality.

Their channels give your event another place to be discovered.

Then look at bike hire, restaurants, attractions, transport providers, outdoor businesses and other companies that would benefit from people coming to your event.

Every partner can become another route to your event.

Sell the event. Fill the rooms.

The relationship works both ways.

Your partners promote your event to their customers.

You can promote relevant accommodation and local businesses to your entrants.

Your participant gets a better race weekend and provides a super review.

The accommodation provider gets more bookings.

You get more entries and another potential revenue stream.

And you're building relationships with businesses that have a commercial reason to keep promoting your event.

Don't just sell your event.

Build a network of businesses that sell it for you.

Eventrac can help you make it happen.