Eventrac Blog
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Maintaining a consistent, accurate and appealing presence online for your race is crucial in attracting new participants and growing your event not just in numbers but as its own brand.
Whether you are already familiar with Instagram or brand new to the platform it is good to know how you can make the most of this marketing channel to help you decide whether you should be putting any time behind it.
The right price can motivate people to buy tickets earlier, inspire ticket buyers to rally their friends, and increase your revenue.
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. However, a lot has changed since Facebook first entered the marketing scene.
Giving your event authenticity doesn’t have to be hard, but it can make a big difference to the experience it gives your participants, which will ultimately bring them back in years to come.
As a race director, it's pretty common for your to-do list to be ever-growing and to feel constantly harassed by deadlines. One of the best ways to tackle this is to find ways of doing things smarter, faster, and more efficiently.
There are so many races to choose from out there, so if you're organising a new race, you want to make it special.
When planning your race, there’s one step that is essential to making that event happen: creating the race budget. Luckily, it’s a repeated action so you can easily create a basic framework for your budget.
Location is a big-ticket item that sets the tone of your event, so it’s important to get it right. Before setting your heart on a space, make sure you know exactly what to look for.
Scheduling your race is one of your more important tasks as a race director. You need to choose a date that makes sense for the location you've selected.
Timing is everything – right? Well, it may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your emails, facebook users to like your posts or announcing your biggest news.
Effective event communication can act as a tool to use in your marketing campaigns, to stay engaged with people who are ‘interested’ but not ‘signed up’ to your race yet.
Whether you are a new organiser listing your first event on the eventrac entry platform or a regular user, we want you and your participants to get the very best out of the platform.
When participants enter your event, they are not just buying into the ‘on the day’ experience, they are also buying into your brand ethos and the community that you build around it.
Just when you thought there were enough social media platforms to manage when promoting your event, along came Instagram!
Recently eventrac has been asked by some organisers to extend their entry platform to give a “gender neutral” tick box option and we have been happy to help.
There is no doubt that Race Organisers, Directors & Event Managers are having to be a lot smarter in the way they reach out to new entrants whilst retaining the ones they already have.
Starting out with Facebook Ads isn't straightforward, that is while we scale up from next to nothing until you gain your first entries. Don't be put off by social jargon and give it a try!
The team at Pendle Running Festival came to us and asked us how to best run Facebook ads to increase their entries with only a month to go until Race Day, we accepted the challenge.
Finding enough people to give up their time to help can be challenging and time consuming for over-stretched event organisers. That is not to say that these people don’t exist though.
Maintaining a consistent, accurate and appealing presence online for your race is crucial in attracting new participants.
There are many ways to increase your race entries and one of them is being smart when using discount codes.
Photography and Promotion advice to Maximise Interest and Exposure at your Event.
Get your Race Open early and Effectively and don’t miss those extra keen Participants, what are you waiting for?
Establish a professional look for your brand or event that gives an air of digital credibility to the races you organise.
Switching from another system?
We have easy to use migration tools and a great team of experts that will assist with your Eventrac account setup and help transfer all of your existing event data.
Eventrac has been designed from the ground up to be intuitive and easy to use, but one of our experts is always on hand to walk through and discuss the Eventrac platform, share industry tips, tricks and insights. We offer far more than just a software platform.