Eventrac Blog
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In preparing for emergencies that affect mass participation events such as a marathon, race directors and their staff members need to account for the unexpected.
As sponsorship is a 2-way street, below we’ve summarised some of the benefits for you and the sponsor.
Here we want to cover how to identify and approach sponsor candidates.
Sponsors can be a really helpful source of product and revenue for your race, so make sure that you are able to offer competitive and valuable event sponsorship package options.
We all understand the power of a personal recommendation; when someone you know and trust tells you to check something out, you’re much more likely to do so.
Twitter is a great channel to promote your events on because people look to Twitter for live news, updates, and engaging content.
By creating a club, you can add your races to the calendar, share training tips and race day info on here to engage with club members. You can then also re-invite athletes to take part in your future races!
Paying celebrities to help promote your events is still common to gain credibility, exposure and popularity. But as social media grows, we enter the era of ‘Social Media Influencers’.
With more monthly active users than WhatsApp, Twitter and Instagram combined, it makes sense to explore how Facebook can help you sell more tickets to your event and excite attendees leading up to the day.
People love a good deal — especially when it’s on a unique experience like a live event.
ROI can seem like a daunting term to get your head around, but it's useful in defining and measuring event success, which is just as important as the race itself.
Tracking the performance of your marketing campaigns online – and getting the information you need to tweak them where necessary – is a critical aspect of race marketing success.
How can you curate a day where you minimise waiting times, shorten queues and let participants fully bask in the pre-race nervous hype and the post-race endorphins?
Running a social media contest is an amazing opportunity to amplify your brand, draw attention to your live ticket sales and the highlights of your event.
Setting up a Facebook Event from your Page makes it easy for people to find your upcoming races. To promote your races you should be cashing in on social currency to spread the word and help you sell tickets.
Maintaining a consistent, accurate and appealing presence online for your race is crucial in attracting new participants and growing your event not just in numbers but as its own brand.
Whether you are already familiar with Instagram or brand new to the platform it is good to know how you can make the most of this marketing channel to help you decide whether you should be putting any time behind it.
The right price can motivate people to buy tickets earlier, inspire ticket buyers to rally their friends, and increase your revenue.
Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. However, a lot has changed since Facebook first entered the marketing scene.
Giving your event authenticity doesn’t have to be hard, but it can make a big difference to the experience it gives your participants, which will ultimately bring them back in years to come.
As a race director, it's pretty common for your to-do list to be ever-growing and to feel constantly harassed by deadlines. One of the best ways to tackle this is to find ways of doing things smarter, faster, and more efficiently.
There are so many races to choose from out there, so if you're organising a new race, you want to make it special.
When planning your race, there’s one step that is essential to making that event happen: creating the race budget. Luckily, it’s a repeated action so you can easily create a basic framework for your budget.
Location is a big-ticket item that sets the tone of your event, so it’s important to get it right. Before setting your heart on a space, make sure you know exactly what to look for.
Scheduling your race is one of your more important tasks as a race director. You need to choose a date that makes sense for the location you've selected.
Switching from another system?
We have easy to use migration tools and a great team of experts that will assist with your Eventrac account setup and help transfer all of your existing event data.
Eventrac has been designed from the ground up to be intuitive and easy to use, but one of our experts is always on hand to walk through and discuss the Eventrac platform, share industry tips, tricks and insights. We offer far more than just a software platform.