Eventrac Blog
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Whoever said “the difference between reckless and risk is planning” knew what they were talking about. If you are managing a race, a risk management plan needs to be in place.
Setting up your first road race can be tough. But getting the support of the council and the local community will set you up for success.
Finding good quality but value race items can be a challenge, but if you get it right and you find some good suppliers that you can rely on, it can help your budget AND your race swag.
While many event planners work independently, and with great success, it’s important to understand the value of a well-formed functional team.
The importance of having a buy-in from the local community for your event
Volunteers can make or break your event, especially in the sports sector.
Photographers and videographers at your race are key to creating good content for you to use after your event.
Even despite the best planning efforts, sometimes the stars don’t align and you might have to cancel.
Branding is what your events look and feel like. Make it memorable!
In preparing for emergencies that affect mass participation events such as a marathon, race directors and their staff members need to account for the unexpected.
As sponsorship is a 2-way street, below we’ve summarised some of the benefits for you and the sponsor.
Here we want to cover how to identify and approach sponsor candidates.
Sponsors can be a really helpful source of product and revenue for your race, so make sure that you are able to offer competitive and valuable event sponsorship package options.
We all understand the power of a personal recommendation; when someone you know and trust tells you to check something out, you’re much more likely to do so.
Twitter is a great channel to promote your events on because people look to Twitter for live news, updates, and engaging content.
By creating a club, you can add your races to the calendar, share training tips and race day info on here to engage with club members. You can then also re-invite athletes to take part in your future races!
Paying celebrities to help promote your events is still common to gain credibility, exposure and popularity. But as social media grows, we enter the era of ‘Social Media Influencers’.
With more monthly active users than WhatsApp, Twitter and Instagram combined, it makes sense to explore how Facebook can help you sell more tickets to your event and excite attendees leading up to the day.
People love a good deal — especially when it’s on a unique experience like a live event.
ROI can seem like a daunting term to get your head around, but it's useful in defining and measuring event success, which is just as important as the race itself.
Tracking the performance of your marketing campaigns online – and getting the information you need to tweak them where necessary – is a critical aspect of race marketing success.
How can you curate a day where you minimise waiting times, shorten queues and let participants fully bask in the pre-race nervous hype and the post-race endorphins?
Switching from another system?
We have easy to use migration tools and a great team of experts that will assist with your Eventrac account setup and help transfer all of your existing event data.
Eventrac has been designed from the ground up to be intuitive and easy to use, but one of our experts is always on hand to walk through and discuss the Eventrac platform, share industry tips, tricks and insights. We offer far more than just a software platform.