Who’s Building Their Brand With You?
Your brand is the face, reputation, and identity of your company. Online everything from your logo, your website’s landing page, race pages, registration page, email messages, social media pages and posts contribute to your brand’s identity and potential
Your brand is the face, reputation, and identity of your company. Online everything from your logo, your website’s landing page, race pages, registration page, email messages, social media pages and posts contribute to your brand’s identity and potential customers and others' perception of your business.
Here’s Where You Could Be Missing Opportunities To Build Your Brand
For some organisers a potential customer can have a super experience viewing races on the organiser’s website, but when they register they are directed to another brand, an external registration software provider’s page featuring a supplier’s logo, colours, fonts and images
The same brand dilution will occur when the race registration software provider sends programmed emails with their brand logo, colours, font and images to racers.
These encounters with different brands can dilute your brand and leave your customer feeling confused.
On a practical level when there’s a problem, who does the customer contact? Is it you, the race organiser or your race registration software provider?
Online your brand is everything so how do you make sure you take every opportunity to build your brand and avoid confusing your customers
Here’s How You Make Your Brand The One and Only
Eventrac is your behind the scenes “white label” race management software. It uniquely enables you to apply your own brand, logos, fonts, images and colours to everything that your customer will encounter from the moment they learn about your event through registration to race day and beyond. Your brand is their one and only!
Boost Your Brand With Eventrac Behind The Scenes
Today hundreds of event organisers use Eventrac behind the scenes to grow their events and deliver unforgettable race day experiences to thousands of athletes throughout the UK.
