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Is Your Website Quietly Costing You Race Entries?

You’ve an excellent event. But if entries are slow, is your website to blame?

You’ve put in the work to build a brilliant event. But if entries are slow, could your website be holding you back?

Is it Mobile-Friendly?

Here’s a quick reality check.

According to the RunSignup RaceTrends 2024 report:

  • 72.8% of race website traffic is from mobile
     
  • 60.6% of all entries are completed on mobile devices

That means most of your potential participants are checking out your event and signing up on their phones.

If your website isn’t fast, mobile-friendly, doesn’t sell the experience and make it easy to enter, you’re losing customers.

Everyone Wants More Entries

You want more entries. Who doesn’t?

But here’s the truth: most organisers don’t realise their website might be the issue. Why?

  • They can’t easily see what their website visitors see

  • They’re not sure what makes a good website

  • They’re stuck with a site someone built years ago

  • Or they’re using a website template better suited to a dog-walking business

  • And even if they wanted to improve it, would they know where to start?

So, they stick with what they’ve got and hope for the best while potential entrants click away before they even reach the entry form.

Common Problems We See

We spend lots of time looking at event websites, and we see:

  • Slow loading pages

  • Not mobile-friendly, hard to read and navigate on a phone

  • Poor quality, uninspiring images that don't sell the experience

  • It’s not clear what the event is, when it’s on, or how to enter

  • Too much text and lots of scrolling

  • Visitors are sent to another website to register

  • No abandoned cart feature to recover lost sign-ups

  • Out-of-date events listed before upcoming ones

  • Multiple disconnected tools for sign-up, emails, and updates

The result? Missed entries, increased admin work, and a confusing user experience.

How eventrac Fixes It 

At eventrac, we help make your event website an asset, not a barrier to entry.

You get a choice of:

  • A free, branded, hosted website

  • Free conversion-focused hosted event landing pages

  • A branded smart pop-up entry form

All under your domain, with all communications coming from your email address. And, of course, everything is mobile-optimised and fast.

It’s in our interest for your website to work because we only earn a commission when someone signs up for your event.

No setup fees. No monthly charges. We're incentivised to help your event succeed.

With eventrac, you get:

  • Pages that auto-update when you make changes

  • Fast, mobile-first design that loads quickly

  • Always-visible “Enter Now” buttons

  • Abandoned Cart recovery to help you boost sign-ups

  • Easy event copying for new dates or locations

  • Built-in newsletter sign-ups

  • Automated review collection and display to build trust

  • One joined-up system for everything

Most importantly, your visitors stay on your website, engaging with your brand and registering directly with you, not some third-party platform.

They’re your customers. We help you keep it that way.

Everything You Need in One Place

  • No more paying for disconnected systems.

  • No more manually updating multiple platforms.

  • No more confusion or missed opportunities.

Just a smart, simple, streamlined online presence so you can focus on what you do best: delivering outstanding events.

Want to see what your upgraded FREE website could look like?

Book a fact-finding call with us and let’s explore what’s possible.