65% of Entries Happen When You’re Unavailable

Eventrac AI ensures every question is answered instantly, 24/7, so you never miss a registration on evenings, weekends, and race week

65% of Sign-Ups Happen When You Are Unavailable
Here Is How to Stop Losing Them

Most organisers assume their registration software captures entries automatically while they sleep.
And it does, but the registrations that get delayed or lost are not a system problem.
They are the ones blocked by questions that participants cannot answer themselves:

• Can I transfer my entry?
• What happens if I cannot make it?
• How do I change my distance?
• Can I run with my dog?

These are the moments where intent is highest and where decisions are made.

When People Really Sign Up

• 65% of registrations happen outside typical working hours
• 35% happen during office hours, Monday to Friday, 9 to 5

Hourly Breakdown of Registrations:

Key takeaway

• Evenings alone account for over a fifth of all registrations
• Late evening continues to drive significant sign-up activity

These are the exact moments when organisers are most likely unavailable to answer questions, and when unanswered questions can delay or block registrations.

Weekends and Last-Minute Sign-Ups

Participants use their free time to research and commit, adding even more activity outside office hours:

• 28% of bookings occur on weekends (Eventrac Mass Participation Report 2025)
• Around 1 in 4 sign-ups happen in the final week before the race (FindARace Trends Report 2025)

This means a large proportion of your most valuable, high-intent traffic happens when you are least able to respond.

The Problem: Questions Stall Registrations

When someone lands on your event page, they are rarely ready to enter immediately. They are looking for reassurance, checking details, and trying to remove uncertainty.
If they cannot get answers quickly, the process breaks:

• They hesitate
• They delay
• They leave
• Or they choose another event

Most organisers never see this happening. They only see completed entries. Not the ones that stalled or disappeared.

Why Your Website Is Not Enough

You may already have the answers on your website. But that does not mean participants will find them. Modern entrants expect quick, bite-sized answers, not long pages of text.
At the same time, behaviour has changed. On shopping, travel and booking sites, people now expect to:

• Ask a question
• Get an instant answer
• Make a decision immediately

Increasingly, the first place they turn is an assistant, not a webpage. If that experience is missing, they do not wait.

The Solution: Eventrac AI

Eventrac’s AI Sales and Support Assistant ensures organisers never miss a registration, even when they are unavailable to answer questions.
It works as part of your team, covering the moments you cannot:

• Answers questions instantly, 24/7
• Handles entry-blocking queries such as transfers, deferrals and common participant questions
• Provides clear, bite-sized answers without requiring users to search your website
• Customisable to match your brand so it feels like part of your team

While you are busy with race logistics, travelling, or asleep, participants get the answers they need and complete their registration there and then.

Remember
Peak registration times are early mornings, evenings, weekends and race week, exactly when organisers are least available.
Eventrac AI ensures these moments are never missed.

Bottom Line: You Are Closer to Losing Entries Than You Think

This is not about whether your system is open. It is about whether participants can move forward at the moment they are ready to enter.
With:

• 65% of registrations are happening outside working hours
• 28% happening on weekends
• 1 in 4 happens in race week

A large share of your entries depends on questions being answered when you are not available. If those questions are not answered, registrations stall. And stalled registrations are often lost.

Eventrac AI reduces that risk.

It helps you capture more of the demand you already have by removing friction at the exact moment it matters most.

Capture every registration. Reduce friction. Keep participants moving.