Need More Entries? How Gravel and Triathlon Events Can Grow Together
Gravel and triathlon have a lot in common and that creates a big opportunity for event organisers looking for more entries.
Gravel and triathlon have more in common than you might think, creating a big opportunity for event organisers looking for more entries.
A recent Slowtwitch article, “Why Gravel Is the Perfect Second Sport for Triathletes”, highlights the natural crossover between the two sports.
Triathletes already have the endurance, fitness and cycling experience that make gravel an obvious next challenge.
And for gravel riders, a triathlon can offer another goal, another challenge and another event to add to their calendar.
For event organisers, that crossover represents an opportunity to grow together rather than compete for the same participants.
What if your next entrants are already someone else's customers?
If you run a gravel event and need more entries, thousands of triathletes could potentially be interested in your event.
If you run a triathlon and need more entries, there are thousands of gravel riders who could be looking for their next challenge.
The challenge has traditionally been how to connect those audiences and how to make it worthwhile for another organiser to promote your event.
That's where Eventrac's Event Growth Network comes in.
Turn event partnerships into entry-generating referrals
Eventrac allows event organisers to create referral partnerships with other organisers and reward each other for generating entries.
For example:
A gravel organiser needs more entries.
They partner with a triathlon organiser who already has a database of athletes.
The triathlon organiser promotes the gravel event to their participants.
Those participants enter the gravel event.
The triathlon organiser earns a reward for the entries they generate.
The gravel organiser gets additional entries.
Then the gravel organiser can do the same in return, promoting the triathlon event to their audience and earning rewards for the entries they generate.
It's a simple idea:
You help fill their event. They help fill yours.
And both organisers benefit financially.
No separate affiliate system. No spreadsheets.
The big advantage is that the referral process is built directly into Eventrac.
That means organisers don't need to rely on spreadsheets or manually work out who referred whom.
Eventrac can track the referral activity and rewards, making it much easier to create partnerships that continue to generate entries.
You can:
- Create referral partnerships with other events
- Give partners a reason to promote your event
- Track the entries generated through those referrals
- Reward partners for the entries they generate
- Generate additional entries without relying entirely on paid advertising
It's essentially turning the audiences you already have into a growth network.
It doesn't have to stop at gravel and triathlon
The opportunity is much bigger than one partnership between a gravel event and a triathlon.
Imagine a network involving:
Gravel events + triathlons + running events + cycling events + clubs + gyms + sponsors
Each organisation has its own audience.
Each audience contains people who may be interested in another event.
Instead of every organiser trying to reach those people independently through advertising, you can create a network where organisers introduce participants to each other and get rewarded for doing so.
That changes the conversation from:
"How much more do I need to spend on advertising?"
to:
"Who already has the audience I want to reach?"
Need more entries? Look at the audiences around you.
If your event is struggling to hit its entry target, the answer doesn't always have to be spending more money on advertising.
There may already be thousands of potential participants sitting inside another event organiser's database, club membership, gym community or customer base.
The opportunity is to give those organisations a reason to introduce them to your event.
And give yourself a reason to introduce your participants to theirs.
That's the thinking behind Eventrac's Event Growth Network.
It's about helping event organisers grow together, generate more entries and earn from the customers they refer.
More partnerships. More referrals. More entries. More revenue for organisers.
The only event management platform with a built-in Event Growth Network
Eventrac isn't just about taking entries and managing your event.
It's about helping you grow the event as well.
The Event Growth Network gives organisers a way to turn relationships with other events, clubs, gyms and organisations into measurable entry-generating partnerships.
And because it's built into the eventrac platform, you don't need to bolt on another affiliate system to make it work.
Need more entries?
Don't just look for more people to advertise to.
Look at the audiences other organisers already have and create a reason for them to send those people your way.
Then do the same for them.
That's event growth without everyone having to compete for the same participants.
Read the Slowtwitch article: Why Gravel Is the Perfect Second Sport for Triathletes.
If you're a gravel, triathlon, cycling or running event organiser and want to explore how referral partnerships could generate more entries for your event, talk to Eventrac.
