Now You Can See Clearly Where to Market Your Events
Combine our drive-time and participant heat maps. Then market where your opportunity is.
See Where Your Participants Come From And Easily Find Your Next Ones.
Most event organisers know how many people enter their events.
But do you know where they come from and where your new participants could come from?
That's where Eventrac is different.
See your audience on maps
Eventrac's unique participant heat map shows you where your participants are coming from
You can see the towns and areas producing your entries, where you're strong and where you're not.
But the map becomes much more powerful when you ask:
How far are people prepared to travel to your event?
Your opportunity isn't just a circle around your event venue
A local 5K doesn't have the same catchment as a marathon, sportive or triathlon.
As a rough guide: These are useful benchmarks, not rules.
| Event | Typical travel time |
|---|---|
| Local 5K / club ride | 15–45 mins |
| 5K/10K | Around 30 mins |
| Marathon | 1–2 hours |
| Sportive | Up to 1.5 hours |
| Gravel/century ride | 3+ hours |
| Sprint triathlon | 45–90 mins |
| Standard triathlon | 1.5–3 hours |
| Long-distance triathlon | 3–12+ hours |
| National events/championships | 2–4+ hours |
A popular local race can attract people from much further away.
A major championship can attract competitors from across the country.
And the bigger the training and financial commitment, the more travel people will be prepared to make.
That's why DRIVE TIME can be more useful than simply drawing a perfect circle around your venue.
Eventrac will help you build your picture
Take your participant data, look at realistic journey times on event day and build a picture of the towns within your event's potential catchment.
We're not interested in just giving you software; we're interested in helping you use it.
Two maps. One big opportunity.
Drive-time analysis tells you who could realistically come
Participant heat map tells you who is actually coming
Put the two together, and you can see the gaps.
A town 45 minutes away has a huge potential audience but very few participants.
That's an opportunity
You've been targeting another town and your heat map shows entries increasing.
That's proof your marketing is working.
You can stop guessing and start making decisions based on what's actually happening.
Find where you're missing participants
Then find the people who can help
Once you've identified an area where you want more entries, look at the local community.
Running clubs
Cycling clubs.
Triathlon clubs.
Sports shops.
Leisure centres.
Gyms.
Coaches.
Influencers.
Ambassadors.
And your existing participant data may already contain useful connections.
You might discover that 20 previous participants live in that town.
And 10 of them belong to the same club.
That's a good reason to start a conversation with that club.
Turn your participants into your best salespeople
Your existing participants are a potential marketing channel to that club.
They have friends, family and clubmates who might be interested in your event.
Refer & Reward them
Eventrac's Refer & Reward lets you give participants a trackable referral link or code to share.
They bring someone new.
They get automatically rewarded.
You get another entry.
It's word-of-mouth marketing at its best, and it's measurable too.
Then go bigger with affiliates
You can take the same idea much further.
What about a formal approach to:
A running club with 500 members?
A cycling influencer with 2,000 followers?
A local sports shop?
A leisure centre?
A triathlon club?
An event ambassador?
With Eventrac's affiliate tools, you can give partners their own trackable link and code
They promote your event.
Eventrac tracks the entries.
They get automatically rewarded.
You gain access to a big new audience
Now you're building a marketing network around your event.
Don't just market everywhere. Market where your opportunity is.
Your Eventrac maps can help you identify it.
Then:
Find the town.
Find the clubs.
Find the businesses.
Find the influencers.
Find your previous participants.
Reward them when they successfully promote you.
Then measure what happens.
More than smart software
This is what we mean when we say Eventrac is more than just smart software.
The Eventrac platform gives you the participant data.
The unique heat map helps you understand where your audience is.
We can help you analyse the drive-time catchment around your event.
Then we help you turn those insights into action.
Find the gaps.
Find the communities.
Activate your participants.
Build your affiliate network.
Measure the results.
Grow your event.
Your next 100 participants might not be waiting for another advert.
They might already be on the map.
