Case Study

MCC Promotions

MCC Promotions


MCC Promotions Background

Managing Director of MCC Promotions, Mark Caswell has over 30 years experience of organising events. His company has promoted over 200 impressive sporting and music events all over the UK. The sports related events include football, athletics, cricket, tennis, golf, netball, snooker and body building. Mark also acts as a sporting consultant and has had involvement with sportswear companies, Wimbledon Tennis, and several Corporate clients.

Additionally, MCC have promoted events featuring major music acts such as 10cc, The Darkness, UK Subs, Alexander O’Neal, Pink, Dead Pets and the Billie Holiday Story,  If that’s not been enough to keep him busy Mark has also been involved in Boxing Show promotions with more than 120 televised events under his belt!

Mark says “I’ve been involved with sport all my working life. I started out as a youth team player at Fulham and was a member of clubs such as Whyteleafe, Poole Town, Swanage Town, Portland United, Kinstonian and Corinthian Casuals. I love cricket too and was a club professional at Hendy CC (South Wales) and Sydenham amongst others in London and Kent. In 1990 The Battle of the Bands proved a successful musical project for us and MCC Promotions has also been the administrator for London's oldest Five A Side Football League, for over 25 years.”

Now that’s quite an impressive CV and portfolio and a pretty exhausting read but there is enough energy and passion left for MCC Promotions to organise 22 running events around the country. This MCC Race Series offers a variety of 10k courses ranging from urban, rural, coastal to city.

MCC and eventrac first crossed paths in 2015.  Mark and eventrac’s founder Aaron Bird discussed the challenge of increasing participation in the MCC Race Series and how communication could be improved to encourage repeat entry.


The Requirements

  • To offer a visually appealing entry system to portray the event locations and leverage participant numbers.
  • The need for simple and easily accessible communication channel for runners to inform them of race day instructions.


The Solution

An integrated feature rich MCC Branded website offering that:

Attracts attention

  • Visually appealing event page to promote a variety of events
  • Integrated course maps to show participants race routes

Informs and enables the participant

  • To enter the event
  • Take advantage of Race Series promotion to encourage multiple bookings
  • To interact with route map guides
  • To buy merchandise
  • See results
  • Identify any benefitting charity

Additional Features to create loyalty

  • Integrated marketing communications
  • Incorporated email package

The Results

Mark says “MCC Promotions have seen tangible results in using the Eventrac system and it has definitely made a big difference to my entries.  Its great value and offers such an easy listing process with the entry monies going straight into my Stripe account in an instant. On the rare occasion I have had to give refunds, this is a simple reversal and all the added features are really impressive”


Eventrac finals!

“We would like to thank MCC Promotions for working with us” says Aaron Bird. “I have actually been out to see a couple of Mark’s events and he is definitely tireless and clearly a very experienced event organiser and a great role model for others to follow.  we look forward to helping to make this season’s 10k Race Service an even greater success”