Case Study

Hillingdon Triathletes

Hillingdon Triathletes


Hillingdon Triathletes Background

The Hillingdon Triathletes are a West London based triathlon club with members from Berkshire, Buckinghamshire and Herfordshire and surrounding areas. With members ranging from 14 years to 60+ and abilities ranging from novice through to Great Britain team members and World Championship modalities they host a variety of events for wide appeal. Activities such as Trail-quest, cross-country running, road running and adventure racing, the club organises a large number of training events and club races. The friendly and inclusive club have members who are encouranging and regularly compete in triathlons, duathlons.

eventrac founder and experienced triathlete, Aaron Bird and the Hillingdon Triathlete representative Dannu Attias, first partnered in 2015 discussing how to retain the friendly and inclusive club ethos with an automated entry and membership platform.


The Requirements

A key priority for the club was to retain the ability to manage club memberships and accept payments on line. There was also a need to set up labour saving and cost effective online payment for the 30 staged events which included aquathlon, duathlon and triathlons with the added ability to create a series of events and make it attractive for multiple entries. The club also sold merchandise and asked for an offering of a discount code exclusive to club members for any purchases promoted. There needed to be a “fit” with the existing website and additionally a labour saving and low cost way of regularly communicating with current members, event participants and possibly potential entrants.


The Solution

An integrated feature rich website offering that:

Attracts attention

  • Visually appealing event page to promote a variety of events (show screen shot)
  • Integrated course maps to show participants race routes
  • Widgets to embed on existing website

Informs and enables the participant

  • To enter the event
  • Take advantage of Race Series promotion to encourage multiple bookings
  • To interact with route map guides
  • To buy club kit merchandise
  • To organise club equipment ie cycle boxes
  • View results

Additional Features to create loyalty and membership

  • Integrated marketing communications
  • Incorporated email package
  • Membership administration
  • Discount codes

The Results

A vastly simplified process of managing club members, automating club membership and offering automated club discounts for race entries.

Danny Attias gave us this testimonial.. "As a club with over 30 races, special events and socials each year it was an absolute breath of fresh air to discover Eventrac to help us promote, manage and administer our membership and schedule. Built from the ground up on the latest cloud technology the platform is as easy to use for administrators as it is for our members and works perfectly on mobile, tablets and desktops. You can tell that the guys at Eventrac are athletes themselves in the way they've designed the platform so efficiently. It's a brilliant tool that is constantly evolving and I'd highly recommend it to anyone looking to manage events, merchandise and membership"


Eventrac finals!

“We are privileged to be involved with this well-established, vibrant and friendly club and are proud to play a small role in their 30 year+ existence” says Aaron Bird. “We look forward to helping to facilitate and see some great results this year”