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Get 100% Extra Google Search Traffic With Structured Data

"We saw roughly a 100-percent increase in the typical year-over-year growth of traffic from Google Search to our event listing pages"

Getting a huge Google search engine traffic boost is exactly why we publish all events using structured data mark-up, a technical language which allows Google to quickly and accurately understand what an event is all about and make it appear as a rich result in search engine results pages and as an enriched result in a Google events listing result.

 ".. we saw roughly a 100-percent increase in the typical year-over-year growth of traffic from Google Search to our event listing pages, according to Google Analytics." The enriched search experience "definitely has been helpful for driving traffic and getting additional ticket sales." *

What Is Structured Data?

Structured data is a technical mark-up language that we use to accurately describe your event to Google to make it quicker and easier for the search engine to understand what it’s all about. 

We apply a structured data label to each individual element of an event so Google users can search for your event by sport, distance, date, and so on.

More so with structured data search engines have an efficient way to effectively answer search queries with more personalised and factual results which is what we all want to see!

Only structured data will enable your race to appear as a rich result in search engine results pages and as an enriched result in Google events listing results.

What’s A Rich Search Result?

When eventrac adds structured data to an event landing page, the search engine result will change. It will become much “richer” besides the title, the URL and the description of the search result, you can see a gold starred review rating too.

Here’s a rich search result with a gold starred review below.

What’s An Enriched Search Result

In addition to standard rich results, Google Search supports a more interactive and enhanced class of rich results called enriched search results.

Enriched search results often include a popup experience like the image below

Enriched search enables the user to refine their search across the various properties of a structured data item; for instance, in the image below date is offered as a filter.

Here’s an enriched search result in an event listing popup on Google

Structured Data The Big Benefits

Your Event Content Is Indexed Faster

Google can’t crawl the entire web, which has more than 3.23 billion pages. Crawling is expensive and time consuming and there is a lot of duplication and low-quality content that it wants to avoid so structured data helps Google find your event content and understand it better.

Higher CTR (Click-through Rate)

Having our gold starred rich event listings results show up for your events in the search engine results pages is a great way to increase click-through rates and draw more attention to your listings, especially if you have great event reviews.

More Conversions

Having gold starred rich and enriched event listings results can also increase your conversion rates. If more people see your event listings and the listings are positive, the likelihood that they will enter your event will increase.

Get Enriched Search Results

Getting enriched search results is the top target for SEO experts. Your site will appear at the top of the search engine result page, before the organic listings.

Control Your Event Information

Structured data is a foundation with which search engines understand your event content, it saves them bandwidth and time because you are giving information in a format they can quickly and easily understand.

Future Proof Your Search Engine Results Page Performance

It is also important to understand search engines are playing a long game called “data retrieval,” as opposed to the traditional and expensive exercise of “information retrieval.”  because now with structured data they have an efficient way to effectively answer search queries with more personalised and factual results which is what we all want!

Summary

Structured data is no longer just nice to have – we make sure your events are published with structured data mark-up because it helps Google understand your event and make your event stand out in the Search Engine Results Pages.

Get Your EXTRA Traffic Boost Now

Schedule a call with one of our structured data experts today to see how eventrac’s structured data implementation could increase your event visibility on Google search engine results pages and get you more clicks too.