Renewing a race is an early entry ticket selling opportunity
How to create a pre-race buzz this year that sells super early-bird entry tickets to your race next year
Race week is a tremendously busy time for you and the team, there's more than enough work to do just preparing to deliver a great race day experience.
So how can you make sure you’ve got an effective race renewal and pre and post race messaging strategy in place that will efficiently convert your participants' and supporters' excitement during race week into early entry ticket sales for the next time around?
eventrac has awesome online tools that will quickly and easily renew your race for the next time around and make sure your participants are rewarded and feel compelled to enter early for your next one.
Benefit from the buzz around your event
You really can create a buzz and take advantage of the excitement that builds in the week before your event by making sure your loyal participants or the unfortunates who missed out this time around can register their interest or better still enter early into next year's edition.
So working ahead in the quieter times, days or weeks in advance when you’re not being overwhelmed by support queries or absorbed by activities in the build up to race day, you can use eventrac's automated renewal features to schedule having this year’s race and next year’s race open at the same time during pre-race week to promote and sell early entry tickets for next year.
That really is as simple as creating a copy of your race then changing the date, price or any other detail.
Also at the same time in advance you could use eventrac’s integrated email marketing tools to create and schedule sending a personalised email marketing message to arrive in your participants inboxes during pre-race week with either an eye opening Super Early Bird offer or a Gift Card or Promo Code reward to incentivise their early entry for next year's race.
An eye opening Super Early Bird offer
A Super Early Bird discount can be an incredibly effective entry booster. It’s a breathtakingly big discount offer with a restricted quantity or time limit designed to create FOMO, encourage early signup and help create a buzz about the event.
Automated pricing increases and limited time discount codes combined with personalised email marketing messages are incredibly effective tools to boost entries.
See more about early bird and tiered pricing to boost entries
Reward loyal customers with Gift Cards or Promo Codes
Identify specific loyal participants and send them a personalised email message with a gift cards or promo code to get them to sign-up early to race again with you.
See more about gift cards and promo codes
Use Refer A Friend to win extra early entries
It’s natural for your participants to share their enthusiasm for an event that they feel their friends and family will be interested in.
Make sure your early sign-ups have the opportunity to share their enthusiasm for your event with their friends.
That’s why eventrac makes it easy for you to reward your loyal participants with £’s credit in their secure account profile with your brand when they refer a friend.
See more about referral marketing
eventrac email marketing tools
eventrac’s integrated email marketing tools let you create and send professional email marketing messages to your participants without the need to create and export lists to an expensive third party email service like MailChimp nor get to grips with yet another software program.
However if you’ve complex email requirements like automated workflows eventrac seamlessly integrates with the leading specialist email marketing services.
See more about inbuilt email marketing
Schedule a brief chat with us about renewing races
Race week and race day are excellent times for building on the buzz around your event so schedule a chat with us or a demo to find out more about how eventrac’s easy race renewal and automated marketing tools and integrated email service can help power up your early entries.
