Start selling to groups because half your audience could belong to one
Three ways you can motivate sports, social and corporate group leaders to send you their members.
It's time to start promoting and selling to groups because half your audience could belong to one.
A survey by athlinks the largest results database for competitive endurance athletes in the world asked 400,000 of its users,
Are you a part of any running groups?
The answer, 43% of the total respondents were affiliated with a running group
As an event organiser, it wouldn’t be unreasonable to assume that other sports too could have a significant lump of their participants affiliated with groups.
So with that in mind here are three ways you can motivate sports, social and corporate group leaders to send you their members.
1. Affiliate Marketing
Your own affiliate marketing program is cost-effective and at no risk because a sports club or group only receives a reward when a new customer they referred signs up with you.
The reward for a successful referral could be £’s credit that can only be spent on entries or to purchase merchandise items from your store.
A positive worth noting is that affiliate marketing is a pay-for-performance model which means there’s no risk of you losing out if a sports club or group fails to deliver on a promised number of entries.
Using eventrac's affiliate marketing tools, it’s easy to incentivise a sports club or a group to promote your event to their members in person, on their website or on their social media posts.
2. Group Tickets
Multi-buy ticket deals let you automatically offer a discounted ticket price based on the volume purchased.
This simple process encourages multiple entrants from sports clubs, social groups, charity partners or corporate clients to enter a race together.
Keeping things simple eventrac allows one person to quickly purchase multiple tickets and later use their own team dashboard to invite individual team members to enter their personal details.
A bonus is that multi-buy discounts are automatically applied based on volume so there’s no risk of you losing out if an affiliate club or group fails to deliver on their promised entries.
3. Discount / Promo Codes
Discount/ Promo Codes work well when you’ve negotiated a special deal with a club or group and provided a unique code that enables them to sign-up to race with you at an advantageous price.
eventrac promos codes can be set up to work with specific events or merchandise items, for a predetermined number of uses and or with valid to and from dates.
A note of caution if you offer promo codes you need to be aware that the lower price you negotiated is based on an agreed number of entries that might not happen.
Get Started Now With eventrac
Schedule a chat with us or an eventrac demo to find out how eventrac’s automated marketing tools and integrated email service can help you boost your entries and income.