Looking to connect with riders?

The Tour De France and Netflix's “Unchained” are awesome opportunities

Looking to connect with riders? The Tour De France and Netflix's “Unchained” are awesome opportunities

The Tour de France will begin on July 1st and at the moment, Netflix is airing its eight-part docuseries "Unchained".about last year's edition.  This unprecedented coverage has the potential to greatly increase interest in cycling and participation in events for organisers.

For cycling event organisers this is an extraordinary opportunity to use their sport's major event to strengthen relationships with their existing customers/riders and draw in new, younger, and more diverse riders who love watching Netflix shows.

Serving as an example Netflix’s, Formula One docuseries “Drive To Survive”, has gained a top spot in 27 countries and it is also credited with attracting a more diverse and youthful audience, which is what cycling event organisers would love to see.

How To Get Your Boost From Major Sporting Events

Event organisers should view these major events as an opportunity to increase entries and boost their own brand's visibility.  

Read our tips and tricks to help you make the most of that buzz surrounding a major sports event that could lead to an increase in bookings to your events.

1. Be Creative

Use your imagination to find a creative way to link your event and limited-time offer to a major sporting event. 

Consider offering your existing customers a powerful double-sided referral marketing incentive to help you win new customers too.

Note: PayPal grew 1650% using referral marketing.

Offer a limited-time discount, money, or percentage off to encourage prompt sign-up.

2. Email Your Audience

Promote your event and that limited-time offer by sending well-timed, personalised emails to your existing customers.  Schedule sends to target your messages at key times and maximise your email engagements.

Keep your messaging clear and provide a strong call to action, such as offering a limited-time discount, money, or percentage off to encourage prompt sign-ups.

eventrac’s FREE Email marketing feature is an unbeatable value-for-money way to communicate directly with your existing customers.

3. Turn To Social

83% of sports fans check social media while watching sports on TV

You can reach this large audience by posting your limited-time offer with tags referencing the major sporting event. This will increase your chances of your post being seen by your target audience.

Get Started Connecting With Your Riders

With numerous sporting events this year still yet to happen, it is time to start planning how to piggyback the huge interest in these major televised sporting events.

1-23 July: Cycling - Tour de France

23-30 July: Cycling - Tour de France Femmes

3-13 August: Cycling - UCI World Championships, Glasgow

26 August -17 September: Cycling - La Vuelta, Spain

10 September: Running - The Great North Run

15 October: Running - The Great South Run

Here are a couple of links to lists of major televised endurance sports events for 2023

BBC 2023 sporting calendar

Sports Tourism Media Calendar

If you want to find more entries, increase sales, lower your costs and save time in delivering an outstanding experience for your customers you should contact us for a fact-finding chat or a demo.