Industry News, Tips, Trick and Insights - Eventrac Blog

Easter Gift Cards & Promo Codes Not Chocolate Eggs

Boost your biz with Easter Promo Codes or your own brand Gift Cards.

Email Marketing Is Easy And Affordable With Eventrac

Every event organiser using Eventrac has powerful inbuilt email marketing tools at their disposal giving them the ability to send personalised and relevant email marketing messages at any time to groups or individual contacts across all their races.

Using Strava Clubs To Build Your Community - For Free

An industry report by Multisport Research concluded that Strava clubs are under-used by the sports industry.

Turn Disappointment Into Opportunity By Offering An Alternative to the London Marathon

Boost your entries and offer ballot pain relief to those who were unsuccessful in the London Marathon ballot

Making The Most of Mothers Day

Get Your Mother’s Day, 27th March Marketing Sorted

Tiered Pricing Calls-To-Action Prompt 20% Of Entries

When it comes to selling tickets, selling too low can mean a lot of hard work for little revenue and setting the price too high can leave you with spaces on the start line.

Easily Boost Entries With Bundle, Multi-Buy And Series Tickets

Boost Entries, Revenue & Profit With Bundle, Multi-Buy & Series Tickets

Boost Your Entries Reward Loyalty With Promo Codes

Use Promo / Discount Codes To Boost Race Entries, Bring New Participants and Reward Loyalty

Increase Revenues With A Loyalty & Rewards Program

Build you own loyalty rewards program to keep your participants engaged and coming back year on year

Get Google Gold Star Reviews and 35% More Click-Throughs With Free Reviews & Feedback

With so many competing events out there it’s clear to see why positive race reviews and feedback or testimonials will help you persuade new participants to sign up.

Increase Your Entries And Boost Your Business With Email Marketing

It’s likely that you’re already using email to automatically send basic event information to your racers but there’s so much more email can do for your business when you combine it with a personalised and relevant marketing message, that’s email marketing

Sell Your Own Brand Digital Gift Cards To Boost Race Entries And Bring In New Customers All Year Round

Race Directors - You’ve 20 Days Left To Boost Your Entries With Valentine’s Day Gift Cards

Who’s Building Their Brand With You?

Your brand is the face, reputation, and identity of your company. Online everything from your logo, your website’s landing page, race pages, registration page, email messages, social media pages and posts contribute to your brand’s identity and potential

Race Directors, Boost Revenue and Build Loyalty With Your Own VIP Members Club

Boost your revenues by 12% to 18%* and build a loyal following with your own brand subscription based VIP members club, with exclusive access and benefits for its members and all year round recurring revenues for you?

Interactive Route Maps and GPX File Downloads

One of the first jobs you'll need to do when planning a race is to create a route map and make it available on your own website along with a downloadable GPX file for racers' mobile devices

Race Directors - Are you spending too much time answering emails and calls?

Allow your participants to self manage their entries and setup a secure user profile under your own brand to reduce admin and gain better insights into your participants.

The New Year Boom Period

The New Year boom period is a great time to bag some early season entries

Eventrac’s Stunning Data Visualisations - Making Sense of Numbers

We’re all aware of the building blocks of business intelligence, numerous spreadsheets containing countless columns and rows packed with names and numbers.

5 Top Tips to Boost New Year Entries

Boxing Day is the start of the “Resolution Season”, it kicks-off of an exciting but brief period of opportunity for sports event organisers. Many Christmas revellers will be regretting having eaten and drunk far too much and according to research:&n

5 Business Boosting Reasons To Send Virtual Greeting cards

Now is the time to start thinking about sending your past participants an e-Christmas or Seasons Greetings card. Sending an annual greeting card demonstrates just how much you care about them, which, in turn, increases their loyalty to your brand.